🚀 Product-Led Growth: The Modern Strategy Driving Billion-Dollar Brands
What if your product didn't need a sales team to chase leads? What if it could market itself, sell itself, and even keep users? That is precisely the goal of Product-Led Growth (PLG). It's more than just a fad; it's a strong growth engine that powers some of the fastest-growing businesses in the world, including Zoom, Slack, Notion, and Canva. Whether you are a digital entrepreneur, SaaS provider, or startup, knowing PLG can alter the way you consider growing your firm. 📌 What is PLG, or product-led growth? A company strategy known as "product-led growth" uses the product itself to propel user expansion, activation, retention, and acquisition. Businesses create a product that is so valuable and easy to use that it draws in and keeps customers on its own without the need for marketing or sales personnel. To put it another way, your product turns becoming your greatest salesman. Examples from the real world: Zoom offers free meeting setup, and as team require...